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Well, it's been in the bag for a while now, IA is, from 2017, motion design focused. A simple step towards what we know best and how we can help clients simplify their visual messaging and tell beautifully designed stories.
Of course, the team felt compelled to make a video, a 'Typomation', as it has affectionately become known.
We had great fun recently working with our friends at Diligent to create their Aussie brand video. We used a variety of animation techniques including traditional 2D, 3D and cel to inject life and fun into the film, all delivered in a bright and vibrant design style.
A collection of our favourite work from 2017
We created this fun, dynamic animated case study for OMD in Singapore to showcase McDonald's innovative new delivery tracking system.
We especially enjoyed sneaking in a few flat shaded 3D moments to add depth to the otherwise graphical 2D style.
We had the opportunity to work with WWF Australia to raise awareness of the Koala crisis in South-East Queensland and NSW.
With Koalas fast losing their habitats and becoming endangered, we helped to promote the 'KIMBY' campaign, prompting people to submit their own 'KIMBY' (Koala In My Backyard) to key politicians. The campaign aims to put this issue in public spotlight in order to strengthen laws that will stop excessive tree clearing.
We wrote, designed and animated the 45 second launch animation, and created still and animated assets for the campaign website
We made this TVC for Demazin kids, featuring their animated character, "Mr. Sniffles".
We created 6 dynamic animated TVCs for GE, each one showing a different area in which GE is innovating in Australia. From script-writing through to design and 3D animation, we brought these spots to life with eye-catching graphics and strong motion design.
It goes without saying, we love animation. In partnership with Syngenta, we produced a charming animated video to debut the EZ Capture App. The idea is simple really, one App that tracks and monitors farm fields while eliminating manual data entry. Featuring colourful 2D graphics and a splash of 3D, we're certain that this video is an outstanding one in it's field.
We were asked to conceive a visual piece that delves into the nightmare world of dysfunctional IT in the workplace. From cockroaches chewing through cables, to Nigerian scams, our bold and slightly warped animation plays on the frustration of not knowing why your systems aren't working, driving employees to report their issues up the chain.
We loved working on this 15 second TVC for Snooze, as we had the opportunity to design and create our ideal bedroom to feature the Snooze bed. We even snuck in a few original artworks and photography by IA staff on the walls.
MCN needed an eye-catching film to promote their team, and we responded by getting them to throw paint at each other.
UBank needed a fun, dynamic animation that brought their brand manifesto to life. We answered their brief by creating a colourful world, in which their logo formed a factory full of intricate and eye-catching details.
We developed and produced 3 TVCs for Makita Power Tools, using humour to convey the products' core features.
What better way to explain UBank's Ultra Usaver account than with a talking pig? We developed the concept to make the features of the account more understandable and accessible, as well as adding a splash of humour and fun to an otherwise potentially dry topic.
What does Christmas look like around the globe? We enjoyed letting our imaginations run wild with how different cultures could possibly celebrate the holiday period. From shrimps on the barbie, to Santa at a border crossing, we designed and animated this fun piece to share over the Christmas period.
To showcase the new DUO building in Sydney's Central Park, we created a film with split-screen as a technique to convey the building's theme.
We partnered with VCCP and TAFE WSI to make two web series featuring Australian comedian, Rob Shehadie. Featuring Rob's unique brand of humour, these short award-winning episodes garnered lots of attention online, and drove increased enrollments to TAFE.
Watch the first series, 'Educating Rob', here
Watch the second series 'Rob's Campaign', here