Volvo's innovations have literally changed the world, ever since Nils Bohlin introduced the three-point safety belt in 1959, an estimated one million lives have been saved. It’s true that everything Volvo does starts with people, and IA was conscious to ensure our film embodied both flesh & metal.
IA Sydney’s new Volvo spot pays homage to Sweden in look and tone. In partnership with Volvo Sydney Dealership, IA Sydney shot the film to visually match Volvo’s international work while still making it uniquely Australian. Directed by Sebastien Guy and shot by DOP Mike Perry, the spot showcases a different type of beautiful Australian landscape rarely seen in commercials. And for once on a shoot, the moody mist & rain was welcomed!