Did you see the article, "Sell, scale or sink: what is the new model for independent boutique agencies?"
Following recent high profile acquisition activity of a number of independent agencies The Drum has produced a piece focused on what the future looked like for the indie agency model and we were asked to contribute.
Here is what Dan Day our Chief executive officer had to say, "ultimately quality is what sets itself apart from the big boys."
“For IA, we are most concerned with the quality of our work as this is what differentiates us from other larger companies. We've stuck to our core value that at IA, we continue to trade based on the quality of our work and have developed relationships with smart clients and agencies like Facebook, Nielsen, Unruly and Dentsu Aegis Network who understand the value they receive from working with us,” said Day.
At IA we know we are valued by the clients and agencies alike for the work we produce and focusing on continuing to deliver to this high standard is what we believe in. It was great to be featured alongside other high profile agencies and learn from their experiences as they scale up.