It's not every week DDB call up and ask us to find talent, put them inside cardboard boxes and run around 10 locations in Singapore in a single day. It is however, just another week for team IA Singapore that amongst all their recent hard work, Esther Lussier and the guys found it easy to say yes.
Rolling from sunrise until sunset with the Sony F5, the guerilla style film went live Wednesday this week. Using Facebook video, engagement has been strong and 32k+ views means the activation taking place today (Friday 7th) is well placed to make some noise.
Join the fun on POSBs facebook page.