“Think you know your city? Show us.” With that challenge Ford marks the Australian launch of their new EcoSport SUV, the ultimate urban runaround.
With a multi-platform international campaign, and a $20,000 prize, the gloves are off in the race to share your city's secret places and hidden gems.
Working with Ogilvy/Pulse, Invisible Artists were there to introduce Elle and Tash, the faces behind Australia's leading fashion blog TheyAllHateUs as Australia's first EcoSport Urban Discoveries judges.
Fresh off the plane from New York Fashion Week, we captured the fabulous fashionista pair with our own take on a photo-editorial aesthetic as they put the EcoSport through it's paces.
The final piece is graded to the max, sprinkled with a liberal serving of dynamic cuts and close to the action camerawork. As a bonus extra check out what has to be our favourite blooper of 2014 so far... oops.
(Don't worry, it was just a piece of foam-board, no cars were harmed in the making of this spot!)