A great coup for Invisible Artists this week as we delivered the final of six 15 second action-packed info-animations for global giant GE and client MCN. (Click on the thumbnail to check out the rest of the animations in the series.)
Expertly animated and designed by the IA Sydney team, these spots gave us a chance to really push our aesthetic as we conveyed a diverse range of 'did you know?' moments about GE and what they are doing in Australia today.
With a continuous rollout and transcontinental sign-off we developed an innovative compositing workflow in order to create the intricacies of these graphical 3d worlds.
All of this, plus immersive sound design and a spot-on stylistic finish have given us a result that we are really quite proud of over at IA towers - we hope you enjoy watching them as much as we enjoyed making them.