Mike took the streets recently to road-test a few new ideas he had for getting his video out there and in front of an audience. Dejected by the less-than-stellar results, he returned to the office having learned a valuable lesson about sticking to what we know works.
Lucky for us, content distribution isn't part of Mike's day job and he (usually) leaves this stuff to the strategy team. If you want to find out how to share you content better than Mike, email Sarah.
Camera by Ric Forster.
Script by Danny and Dermot.
Thanks to Harvey Norman and Broadway Shopping Centre.