Invisible Artists
Brand Motion Design

ANW07 Music Liberated V1


THE NEW AGE OF DIGITAL CONTENT

VIDEO TRAFFIC WILL BE 80-90% OF ALL CONSUMER INTERNET TRAFFIC IN 2019
 

 

64% of marketers expect video to dominate their strategies in the near future - NIELSEN

Video is the future of content marketing

 

 

THE INVISIBLE ART

When something truly inspirational is created, a craftsman's touch shouldn't go unnoticed, the effort seamless, becoming all about the work.

Invisible Artists are talented and driven individuals that create amazing visual narrative around the globe. Compelling, different and share-worthy native content, digital destinations and innovative experiences to drive brand awareness.

We have the experience and knowledge to know how to beautifully design, elegantly craft and pragmatically execute our work with
emotion, desire and humour.

VALUES

We are a help desk first and foremost and keep the values of nice, good and fair helping to make all decisions.

VISION

To be one of the largest and acclaimed global creative content production companies.

 
 

CAPABILITIES

Invisible Artists has a unique suite of capabilities that allow us to act as an agency to our direct clients
as a bolt-on production + post + animation house.

We assist clients through the production process acting as account service, creative, design and producer. We add value as strategic thinker at each stage, ensuring we are delivering quality creative product on brief, within budget and on time. 

IN SHORT, WE SCRIPT, SKETCH, DESIGN, SHOOT, EDIT, ANIMATE AND MASTER TO COMPLETION

 


WHAT AUDIO NETWORK REQUIRE

AN requires a new video content supplier that can deliver on not just execution and delivery but strategy and creative.

Audio Network wish to be perceived as one of the world’s most exciting and innovative music companies. 

Shifting historic perception of being a reliable and affordable provider of quality production music for TV and advertising to a global music company that liberates incredible music for filmmakers and content creators. Connecting with our customers on an emotional and personal level instead of a rational, business one.
 

Vision Statement

Crafting world-class, authentic and inspiring music that is accessible to filmmakers everywhere

Through our people, independent spirit and technology we aspire to be the no.1 music company, the first choice for music.  We are committed to delivering real music and inspirational content to clients and music fans alike, unleashing creativity and liberating them from the mundane. We want to be the most important partner for both new and established composers and authentic artists. In doing so, we will always do the right thing for our customers, our composers and our people.

 

 

 

 

POTENTIAL IDEAS FROM IA

Below are a mix of ideas that the IA team have thought through.
These might help inspire an on-going conversation between the companies.

 

 

IDEA 1 - SIX DIRECTORS

 

We shortlist SIX of the best young film directors and offer them £500 and a years subscription to the Audio Network online music library. 

We then pick a date, grab some gear and utilise a space inside a prestigious London location, a hotel or restaurant (through partnerships)

Directors are each given 16 hours over one night to devise, produce, edit and complete a short film. Post will be completed at IA's London studio.

Based around the theme ‘Music Liberated’

This is something a young director could only dream about as a location, opportunity and the potential for music licence will help subscribe them for life.

We could call it - SixJam and Vimeo Short Films gives a good feel for the approach it might develop into.

Cost: 3 Stages - Planning, Production, Post = £5.5k / £6k / £6.5k TBC


IDEA 2  - LEGENDS

We Pair up legendary composers with our own Audio Network composers. Think

Max Brodie meets Maxwell...    Paul Mottram meets John Williams ...   Tom Rosenthal meets Thom Yorke.... Jacqui Dankworth meets Elvis Costello

The core concept is similar to the series called Iconoclasts that brought artists and actors together in the early 2000s.

A simple and timeless idea that requires planning and connections into industry. The production can be kept efficient and the episodic content is ripe for seeding and distribution through all social channels.

Cost: £TBC (Talent + travel + location dependent)

 

 


IDEA 3 - MONTHLY INFLUENCER CONTENT

 

real or fake

We create an influencer lead Youtube channel leveraging socially active influencers who already have an audience.

Based around the core strength of Audio Network's commitment to investing in REAL music, we run a series of VOX POPS, essentially asking influencers whether the music they hear on their headphones is real or fake.

IA has worked with Netflix, PS4 and P&G to provide shareable content in the past and we feel we can manage the process to engage an audience connecting a brand with consumers through influencers.

#1 Philip Bloom - 10,000 likes per video and has a following of over 140,000 on Facebook alone across the UK and the States.

#2 Danny Cooke - 10m views on his trip to Chernobyl - makes hand made ‘craft' style content.

#3 Phil Arntz - High flying cinematographer made a name capturing the jet men over Dubai.

 

 

As the project takes off, we could introduce fashion, hair+make up, craft beers, anything that needs music and a variety of You-tubers who might have an association with
MUSIC, FREEDOM, ART - EVERYTHING LIBERATED

 

 

 


 

RELEVANT EXAMPLES OF IA WORK

 

 

THANK YOU

for the opportunity to lay out some ideas and we welcome our next chat.

Dan Day - CEO + Founder  (+44 7731544868)
Andy Wadsworth - Managing Director (+44 7775 562722)

 

 

© 2016 - Commercial in confidence. Content remains the property of Invisible Artists UK Ltd