Invisible Artists
Brand Motion Design

Case Studies

Facebook for Business

 

Background

Facebook is a brand like no other and has changed almost 4 Billion lives to become better connected and informed around the world, but how do they keep up the momentum and enter new markets whilst acknowledging local cultures and remaining sensitive to their ways of life?

In APAC currently, mobile social is the biggest trend in the digital space, up 32% YoY. There are currently 1.39 billion Facebook mobile active users globally (MAU) which is an increase of 23 percent year-over-year*. Video views on Facebook are increasing significantly, with the current number at 3 billion per day.

Furthermore, consumers preference for Facebook messenger continues to grow, with monthly active users being more than x3 that of WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) combined**. Therefore, the value of its messaging platform across B2B and B2C can not be underestimated.

Globally, 6 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012***. Facebook marketing continues to transform how business is conducted, as markets adoption of social media channels rise.

 

Our Approach 

Invisible Artists are a key partner of Facebook in SE Asia where we are proud to collaborate and produce relevant examples of how lives and businesses are improved with the ease of Facebook and it's connected sharing economy.

Facebook provides a valuable gateway to communities to benefit from a vast range of products and services. Essentially the platform brings content, communities and commerce together in one place.

 

Execution

Working closely with Facebook, we shot simple, clear and impactful docu-style, cinematic stories that demonstrate the true power of Facebook linking customers to distributors across the globe.

Facebook’s ‘People First’ attitude transcends across each and every product that it develops, and this mirrors the same core value here at IA. We were therefore able to seamlessly reflect this in video style and approach, utilising compelling stories from small business organisations across India, Indonesia and Australia to showcase their success in SE Asia.

 

Results

‘Facebook for Business’ has subsequently lead to IA documenting further stories on how developers too can equally benefit from the platform accessing tools to grow, build and monetize their services to customers. Facebook again proving itself as an integral part of their communication ecosystem.