Mylan | Lipidil
We propose the following styles for the upcoming project Mylan – Lipidil. Though they seem to deviate from the Scribe style – we think these examples will serve as better executions for the Lipidil story. These styles are highly stylised and functional as they can accomodate all forms of information and story telling. Paired with a strong VO and charming music, the Lipidil story will be both educational and entertaining to watch.
This is a contemporary vector based style that we think will work beautifully for the Lipidil story. Though the lines and strokes are sharp and precise, when combined with a hint of texture – this animated piece can have a very organic vibe to it. The secret ingredient (or the lack of it) is its simplicity. We think this is one of the best ways to deliver a complex medical narrative.
In the same realms of the TUUUM animation, this one employs more colours and texture. We want the Lipidil animation to have a tactile feel to it. You'll also notice that this direction will give us a little more freedom if we ever have to depict characters. We think the brief will benefit from this modular approach as the script delves into object based medical terminologies.
This option is probably the closest to the original Scribe approach. Every element is hand drawn giving it a very natural unpolished look. The animation is simple and toggles on an average of 2–4 frames per second. There is no hand with a pencil in the animation as that would break the overall concept. We like this approach for its simplicity but we're also wary that this takes on a highly characterised direction (people talking and physically doing something) which may or may not suit the tone of the script.