Even the world’s biggest social platform needs to tell its brand story and promote their services to help their clients. That’s where IA comes in.
In this specific case, Facebook wanted to make it known to Chinese brands that they could reach a global audience via their ad-tools on the platform - even if the platform is blocked within China, it reaches far past those borders. The successful Air China campaign was a perfect example of a window of opportunity that was taken to grow an international customer base.
Our brief was to help craft the story of the partnership between these two global companies. It had to be human focused, feature data points, platform visuals and basically show their fruitful union. It all came together in a beautifully crafted film that captivates and educates in equal measure. This was one of the many examples of case studies we built with Facebook for their on-platform and off-platform campaigns to promote their ad-tools. Taking the form of short motion graphics pieces and more docu-style short films, the IA team has travelled all over the APAC region to capture business success stories all with one thing in common - a human touch at the heart of it.