We've been working with Coca-Cola for a while now and when one of its brands, Fanta was ready for a product launch (Fanta Jelly Fizz) – it got some IA love too.
For its launch, Fanta realised that it wasn’t getting the attention they wanted from their target demo-teens! They needed to build street cred with them. With the insight that teens love to co-create like crazy with brands, people and platforms they love, Fanta approached us to help promote their commitment to co-create with teens. First, they partnered with Disrupt Sports, to inspire teens to design their own sports gear. They wanted fun. Engaging. Cool. Visually stunning. Right up our street.
We crafted a colourful, personality driven visual treatment, always on brand, that would appeal to a younger audience. The 3D animations were quirky and had real fizz (pun intended), plus Fanta even wanted to get our board designs made for real! We also helped them create a humorous video with teen influencer showing his followers how to properly drink and enjoy a Fanta Jelly (Yes, Jelly)
The ads drove thousands of teens to the Fanta site to create their own unique blend of designs for skateboards and surfboards. They loved playing with the infinite combinations of designs and generating their own unique look. Overall, the campaign was a success and our creations helped contribute to 2.5 million engagements of the campaign and the highest sales boost Fanta had seen in years! Happy client.