CONTENT AND SERIES
When something truly inspirational is created, a craftsman's touch should go unnoticed; the effort seamless, becoming all about the work. Invisible Artists are talented and driven individuals that create amazing visual narrative through film, design, and code with compelling and share-worthy native content, digital destinations and innovative experiences to drive brand awareness.
With content being more mobile and intimate than ever before, IA understand the users medium and how to beautifully design, elegantly craft and pragmatically execute our work through emotion, desire and humour.
We offer resonant creative, global connectivity and consistency through a locally tailored offering with shops in London, Sydney, Singapore & the UK's BrumShop.
INVISIBLE ARTISTS CREATE
TO DRIVE CONSUMER ENGAGEMENT AND AWARENESS.
Staying true to Facebook's brand motto "Connecting People", Invisible Artists has traveled to over 6 countries in the last 6 months to capture emotive and inspiring stories of its users. Invisible Artists partners with Facebook to tell stories about people first and foremost with a focus on the human aspect of each.
Visit London needed to make the city accessible to international markets through its online channels. They tasked Invisible Artists to come up with a video series around three themes. We executed this series from start to finish - concepts, production, post-production and used real life London YouTube Creators as the main talent to maximise reach for a combined 300K views.
Recently, Invisible Artists has partnered with Dan Murphy's Connections to help create more content for their ever growing online business and share their extensive knowledge on all things alcohol, a topic IA is quiet fond of coincidentally... These videos and cinemagraphs went live across Dan Murphy's various social media platforms. Among them was a great competition to create a new flavour of bitters.
One of Invisible Artists founding clients, Sydney Opera House, held a Game of Thrones event with writer George RR Martin and actor Peter Dinklage. As we had no access to HBO's Game of Thrones footage, this animation video was made from scratch using in-house created assets and stock images of the Sydney Opera House, coupled with a voice over in Dothraki.
Momento is a handicraft printing company and part of Invisible Artists' local community. We created a cinematic film telling the company's story through a personal and first hand approach, staying true to their craft of how they approach everything they do with care and precision.
The story of Keep Moving is based on a real life customer testimonial. While the idea was there, a gentle and cinematic visual treatment from our Creative Director, Seb Guy, and our editor finding key moments in the first hand interview is what brought this piece together.
Mindshare approached Invisible Artists to conceive a digital campaign celebrating Land Rover’s association with equestrian eventing. The campaign microsite was housed within a tab on the Land Rover Facebook to deliver the experience directly to the heart of the brand’s audience. IA created themes that drilled home intelligent parallels between the sport, riders and Land Rover’s values which were amplified through four high-value films.
Rather than a typical How-To video for the Samsung Galaxy Note II, Invisible Artists proposed a video series involving 3 different artists with unique styles who actually use and benefit from the device in the creation of their art. This series was part of a larger OOH and digital campaign.
Gatwick Airport’s pitch for a second runway to the London Airport Commission had to stand up against competitive pitches from Heathrow, Stansted Airport and the Mayor of London. The highly polished PR vision document pack, designed and produced by IA, delivered on this promise with a professional, confident and personality-driven presentation which became the media’s go-to guide for reporting on the Airport Commission’s shortlist.
Partnering with P&G / SK-II, we filmed over 15 international KOLs in a Tokyo Studio to support the launches of SK-II's #changedestiny campaign. We shot with bilingual producers in Mandarin, Japanese, Korean and Cantonese to then build the narrative for each of the language groups in our IA Singapore studios.