Invisible Artists
Brand Motion Design
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LWF Case Study

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– If a property is built and no film is made, does that building actually exist? –

At Invisible Artists, we're passionate about crafting beautifully made content for new developments, we’ve been doing it for years! We have countless experience working on some of the biggest and hottest properties around the globe. We pride ourselves on encapsulating the tone and theme of a building and personifying it through film, introducing it to its future residents and delivering results for our clients.


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ONE BARANGAROO

One Barangaroo. WOW. This architectural wonder is a truly majestic addition to the Sydney skyline. So, how do you tell the story of such grandeur in a way that’s easily digestible for a global audience? It had to be film. Working closely with our friends at Wordsearch and Crown, our vision was to bring the international scale, interior design, and sheer ambition of One Barangaroo into focus. We weaved this new landmark’s rich narrative in all its fascinating detail by showcasing the architects' vision and the amazing imagination and passion of everyone involved in bringing this amazing project to life.

Our key film crew traveled to over 5 cities globally to capture the architects’ stories, delivered as naturally as possible, encapsulating each of their vision in their own environment. We created a dynamic and compelling mini documentary, revealing the complex, fascinating story of the creation of One Barangaroo.

– The film conveyed both energy and international flavour, and is an authentic reflection of the passion of its creators and the building itself.  A tale of making the impossible, possible. –

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CENTRAL PARK

– Our work has been integral in forming the visual tapestry that’s sewn through the Central Park family –
 

For over 5 years, our team at Invisible Artists has been working closely with Frasers Property Australia to create beautifully crafted property films for a variety of buildings in the Central Park precinct. The area in Sydney has burst to life over the past few years, featuring some of the most eye-catching and innovative buildings in the world, including the eco-award winning ONE Central Park.

Frasers Property Australia first approached Invisible Artists in 2013 to produce material for the opening of ONE Central Park, and we’ve been a trusted partner ever since. Over the years we’ve been involved in creating launch films, display suite material, large retail screen videos and social media content for ONE Central Park, DUO, Connor and the retail precinct. Our work has been integral in forming the visual tapestry that’s sewn through the Central Park family, giving Frasers Property Australia a vast array of assets to aid in selling and promoting all the apartments in the network.

 

GRANVILLE PLACE

We were asked to make the launch film for a new property in the centre of Granville, with the objective of portraying the rejuvenation of a suburb with a sometimes less than ideal reputation. 

The brief to us called for a slightly unique approach from a standard property film. We had to paint the area as vibrant, friendly and accessible, so we decided to make an up-tempo, kinetic film, interspersed with high-burst DSLR scenes, all coming together to form a visual identity and tone for the revitalised suburb.

Our film succeeded in standing out in the sea of slow-paced property videos, giving viewers online and in the display suite a key insight into the amenities and lifestyle of the area. Our launch video was so well received that on the weekend of release, the sales team achieved double their targets!

 

– On the weekend of our film's release, unit sales more than doubled –

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JLL

At Invisible Artists, we know it’s important to not only understand the residential property market, but also demonstrate our expertise in commercial real-estate and technological advancements in the property industry.

We’ve become the go-to partner for JLL, working on over 15 projects in the last 6 months alone across different business pillars and borders, internally and externally. Our team has successfully helped JLL modernise their look and feel and establish new ways to present key information including motion graphics and social content.

As a global real estate firm with over 40,000 employees across Asia alone, JLL has entrusted us to produce work covering Hotels & Hospitality, Alternatives, PropTech, Internal Communications, and project design. We’re now responsible for maintaining visual consistency, efficiencies and high-quality content across their business.

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We’ve become the go-to partner for JLL, working on over 15 projects in the last 6 months alone