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CARING ABOUT THE CONTENT

When you work with IA, you are in safe hands and each team is dedicated to help at every stage. In all the markets we play, the desire of pace to create, produce and finish can sometimes compromise the work.

An article in Creative Review this week reveals an internal memo sent in 1994 by the late, great David Abbott (the 'A' in AMV BBDO) warning about the effects of losing sight of true creative vision.

It sparked our interest this week and its important to remember that sometimes great things take time. Enjoy the read.