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DEMENTIA AWARENESS MONTH

This week we collaborated with the lovely folk at Ward6 to create a simple yet heartfelt message for Alzheimer's Australia and the National Dementia Helpline.

With the generous support of an A-list crew, the beautifully executed TV campaign creates awareness and educates Australians to know the difference between forgetfulness and dementia.  

Almost 1 million people throughout the UK and Australia are affected by dementia and calling the helpline is a critical first step toward diagnosis and making a positive difference to their lives.

IA is proud of our involvement for this worthy cause, thanks to all involved and Mumbrella and Campaign for the publicity.