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TAKING THE iPISS

The latest video from Ikea Singapore by BBH Asia Pacific was shared around the office as fast as we could put together an Ikea Lack. The parody sparked conversation around how many phones have poked fun at the now classic Apple style commercials...

From Android's OS KitKat to Windows making fun of Siri in Apple's style and the new iPhone6.

Although it's the sincerest form of flattery, we also find it funny how much is learned from the product features inside parodies themselves.