A LABOUR OF LOVE
It's exciting for IA Singapore to see such great work happening in the neighbourhood, like this wonderful new spot for Airbnb through TBWA.
Standing out miles above the competition, this enchanting piece adopts old school charm, uses no CGI and was shot in one take.
Taking 30 people almost 5 weeks to create a handmade 85m2 miniature world with painstaking attention to detail, the ad really conveys Airbnb’s company ethos and love for their customers. They even went so far as to design miniature people inspired by real listings and Airbnb Superhosts, right down to their outfit.
Oh, and if you really want to appreciate just how much love and dedication went into this project, watch the behind the scenes video.
Some lovely work by our Antipodean friends at Cirkus in New Zealand.