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DAYTA VS. DAATA

Keeping a global team happy is a little tricky at time and this week was made harder with a vicious debate starting over the pronunciation of Data - Is it Daa-ta or Day-ta?

Whoever is correct is irrelevant as Sydney's latest animation for MCN is outstanding. 

Creative leads Danny Stern and Edwin Khua said "The inspiration was to utilise space and astronomy to create visually striking graphics. Using 'stars' as nodes and thin strokes, we were able to create non linear visuals but a very systematic storytelling journey.

We decided early on that we had to come up with "metaphors" for the ideas in the script. If we just used icons, everything would become too literal and wouldn't fit in the style, the idea was to produce a futuristic piece set in a world (galaxy) of vibrant colours with intricate graphics."

Hope you enjoy it also.