Live and Let Drive
James Bond’s iconic Aston Martin may soon become a thing of the past. Keeping up the British end, Y&R, the agency behind the latest Land Rover online campaign have decided to reinvent the wheel when it comes to online storytelling by launching an interactive, multi-media, digital book written by acclaimed Bond author William Boyd.
Not just for your eyes only, the fully interactive ebook entitled The Vanishing Game, gives the user complete control over imagery, sound and narration and is backed up with a strong viral marketing campaign making for compelling and engaging content.
I wonder how many Moore James Bond puns we can cram into one email..