An Origin Story
Following a series of animations for Anglo American's sustainability report, which resulted in hundreds of thousands of views, and thousands of engagements on Facebook alone, IA London couldn't have been happier when they were asked to create new animations detailing the origins of four core business units.
As a diversified mining company, Anglo American provides a range of raw materials that are essential for economic development and modern life, whether it's platinum in a pacemaker, copper in your earphones, phosphates helping to increase farm yield, or iron ore building the world around us. In addition to the essentials are Anglo American's wide range of sustainability projects, helping to sponsor and support local communities.
Each short animation holds a few gems of information - check Iron Ore