Invisible Artists
Brand Motion Design
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SPOTIFY

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Spotify has millions of users. No surprise. Music is our life too. This means there’s a huge captive audience just waiting for brands to plug in to.

It’s why Spotify regularly likes to showcase their ad tools, solutions and insights for brands in a really visual way. That's where we come in.

The aim of their brief was to show how their non-premium users receive ads, and how it all happens in a natural way – ads that fit the mood or moment related to the music users are listening too.

 
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In key moments of the year, Spotify communicates this to brands to demonstrate that their platform will reach the right audience. The aim is clear: to make lots of juicy facts digestible, relevant and persuasive.

We blend brand tone, look and feel, data, main messages and whip it all up into a visually stunning, brand infographic - animated or laid out - that ticks all their shareability criteria. Everything needed to persuade brands to advertise on the platform.