Invisible Artists
Brand Motion Design
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Animation Trends

 

Remember the whiteboard animation? It started off fresh and inviting because as observers, we enjoyed watching something brought to fruition. Don't get us wrong, it's still a wonderful style as it keeps the intrigue with each stroke – never revealing the whole illustration – until we see it in it's entirety. The problem is, it's so popular that this style is just about everywhere. In reality, this style of animation has become the Comic Sans of the animation world. The last thing you'd want is someone pointing at your brand exclaiming, 'That's exactly like the Coca Cola animation'.

As a result, more territories and styles will be explored and THERE WILL be hits and flops. Our creative team at Invisible Artists pride ourselves on being hybrids of artists and engineers. We have seen animation styles that have stood the test of time and originality. Below is our forecast of what animation styles will be big in 2016.


Axonometric projection

This is by far the most cost effective way of displaying 3D objects in a 2D world. Styled in an infinite space where the camera pans only on the X and Y axis, most graphics are created before the animation phase. That means there are no surprises and a clear approval process. This style is most suitable to provide a bird's eye view to give the audience a sense of the big picture. It could also be used to demonstrate layers, considering the elements are styled with a strict angles, it makes them highly stackable. Of course the level of complexity could also be upped with 3D isometrics. The result, highly complex visuals with constant movements to narrate the story. 

 

 

ILLUSTRATION

This style will never get old. Often copied, never duplicated. In our experience, this is best used for narrative purpose. For example, if you had to communicate a journey, or to highlight characters – this is the way to go about it. It's very time consuming considering every frame is drawn by hand and you'll need at least 8 frames per second so the animation doesn't appear too low in frame rate. This style of animation means the sky is the limit. A strong visual must already be conceived even before the pen touches the paper or Wacom tablet. Why? Well, you wouldn't want to be told, at the last minute that the animation is 'not right', because that also means that 500+ frames are 'not right'. Of course when it comes to illustration, every artist has their own flavour on the digital canvas which is why illustrative styled animation is often copied, never duplicated.



HANDCRAFT

This style often blends live-action elements with CGI components to give the audience a sense of wonder and intrigue. There is always something magical or endearing when we see craft work created by tangible materials come to life. When we throw in an external factor such as a pair of hands or a stick prodding a wheel, it becomes 'human' powered. It brings a smile to your face, because face it – when we don't understand how something came to be visually, subconsciously, we go to our default 'oh, its a CGI thing'. When we are able to see how the cogs integrate and work with each other, we appreciate it more. Here are some examples.


LIQUID MOTION

One segment of animation that is often overlooked is transition, how to move smoothly from visual A to B. Often people struggle with putting two and two together and if animation demonstrates that – instant Wow! Though it dates back many years, we are starting to see a real emergence of this trend. Our take? People are tired of geometric shapes and harsh straight lines. When we see something fluid, something liquid, instantly our minds snap into dynamic mode. The result...a truly psychedelic masterpiece.

 

We should always remember that, be it live action, stop motion, 2D or 3D, all are just means to stylise and narrate a communication piece. Sure, sometimes a certain style of animation serves as more than just a visual preference, it can further express itself through textures and shapes. For example, if we had an organic foods client, we would probably propose a more textural, hand drawn animation style. Why? Because it further amplifies its message as an organic foods retailer. Simple, organically drawn, no nasties – natural.

We at Invisible Artists will always embody what is right and what will work to get the message across most effectively and beautifully. We don't always go down the track of what's popular. The examples above are merely based off observation of where we think our creative industry will head and how we can make the most of it. So, pop on in or give us a call and let's create some spellbinding animation together.