Invisible Artists create native content, digital campaigns, online destinations and innovative experiences to drive consumer engagement and awareness.
Content is mobile and more intimate than ever before. We understand how to beautifully design, elegantly craft and pragmatically execute content that delivers emotional, desirable and humorous connections between brands and consumers.
How 360° Video Works
Here at Invisible Artists we love 360º video, its a great way to showcase any product.
360º is the latest camera technology and is becoming a powerful, emerging form of engagement that’s proving to be popular with technology leaders such as Google, Samsung and Facebook.
Seeing this trend begin to emerge, we decided to get ahead of the game and master the process!
Filming 360º productions is not a lot different that filming normal productions, except instead of a limited view range you can capture an entire scene at once through utilising specialist equipment.
A common issue with 360º productions is you’re able to see the camera crew or the camera operator in the shot. This can be fixed through a wireless technology inbuilt into the camera that operates through iOS. The wireless technology enables us to operate the camera from a different location meaning nobody is caught in the shot.
We use a sleek and unique camera named "Ricoh Theta S Spherical VR" which allows us to capture 360° stills and full HD movies with a single click. We operate the camera wirelessly or edit out our film production crew by creating a setting with no 4th wall. The lenses on the 360º cameras are identical which capture wide angles which enables the device to stitch the images together creating a 360º image.
Below are two 360° timelapse taken by Philip Bloom with the IA team. One was taken in the middle of Oxford Circus, the other at the National History Museum's ice rink in London:
Theta S timelapse of Oxford Street
Theta S 360 timelapse on top of my A7S II which not entirely coincidentally was timelapsing Oxford Street for #LondonMomentsCamera available at tinyurl.com/theta360sviewable in chrome, firefox, iOS & android devices. huge drop in quality when posting to facebook...Posted by Philip Bloom on Wednesday, 18 November 2015
360 timelapse at the Natural History Museum in London ice Rink
360 timelapse at the Natural History Museum London's ice Rink whilst I filmed a cinemagraph there for #LondonMoments and Visit London Theta S tinyurl.com/theta360sPosted by Philip Bloom on Thursday, 10 December 2015
Please contact Sam Marchant to discuss the concept further: