London. 17 million tourists hop off a plane to visit it every year. Some are seasoned pros at handling its quirks. Others need a little helping hand. We were asked to create a travel guide campaign using optimized video to help these intrepid explorers navigate the big city and ultimately enjoy an authentic London visit. “How To Do London” (like a local) series was the highly successful result.
Combined 750,000+ views
Taking inspiration from the likes of Wes Anderson and Edgar Wright, we enlisted the acting talents of Youtubers (KOLS) Tash and Menna to act as guides throughout the 3-part series, exploring various aspects of London. Like using an Oyster card, ordering a cheeky pint, what to eat at the Burra Market (Borough), or what season to get yourself to the Temz. We’ll let you work that one out for yourself.
We shot in 48 different locations, Worked with 21 different businesses and had 11 different amazing top restaurant meals made for us #yum!
With over 750,000 views on Youtube, this London travel guide attracted travellers across Europe and the US to come experience London like a real London’ah.