Invisible Artists
Brand Motion Design
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Working with WWF to save thousands of endangered koalas

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Working with WWF to Save Thousands of Endangered Koalas

 
 
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“Amazing!! I love it and the animation is so beautiful. Thanks again, looks awesome.”

Madeleine Smitham, Content Manager, WWF-Australia

 

Koalas are funny little creatures, but the Koala Crisis in South-East Queensland and NSW is no joke. They’re losing habitats and becoming endangered fast. It’s time to act.

So, working with WWF Australia, we came up with the KIMBY campaign (Koalas In My Backyard). The aim is clear: to strengthen laws that stop excessive tree clearing.

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Over 600,000 Unique Video Views

 

We crafted, designed and animated a persuasive 45 second animation that was shared and promoted on social media. This drove users to the main campaign website where they were greeted by more of our gorgeous animated assets.

 
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Over 60,000 KIMBYs Submitted to Local Politicians

 

Spreading the Word

Supporters were invited to fill out a petition that was embedded in a digital origami koala, one of the most important elements of our campaign, and sent to key Queensland politicians to let them know they wanted to see ‘Koalas In My Backyard’.

With over 60,000 Kimby’s sent to local MP’s and over 600,000 unique views of the main campaign video, the campaign was a real success. So much so that very recently, legislation has been changed to protect their habitat. Exactly the result we’d all hoped for. Any part we can play in saving those funny little creatures – count us in.

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A Social Creature

The campaign continued with a strong push on social media. We crafted bespoke executions for Facebook, Insta and Twitter, each optimised specifically for the output. It was important to keep a consistent look and feel throughout the campaign, so we worked closely with the WWF digital team to provide assets that could be used to populate the microsite and other digital executions.

At the end of the campaign, our animated origami koala became a visual icon that was instantly recognisable and synonymous with the KIMBY idea.

 
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Our Campaign Resulted in Direct Change.

New Tree-clearing Laws were Introduced to Safeguard Koalas