Grabbing attention with Asia’s largest ride-sharing business
Grab is widely known for being Southeast Asia’s largest ride-sharing company, providing transport for millions of people a day. With the launch of Grab For Business, the tech giant needed to unify their messaging around the innovative offering, but, they were struggling to give a clear picture of the services being offered.
That’s where we come in. Grab approached Invisible Artists for our expertise in visual storytelling and we happily came along for the ride!
A fresh and consistent suite of content to unify the brand’s communications
We started by distilling the key information into concise messaging
Let the Journey Begin
Once we were clear on Grab For Business’s proposition, we commenced concepting and scripting for products across the entire suite.
Grab For Business Film
We launched with an animated film for Grab For Business. Featuring colourful 2D, dynamic 3D moves and stylised characters, this piece served as an inspiring overview, clearly explaining the multitude of services that Grab For Business covers.
Accelerating the Campaign
Introducing Grab For Business was just the start. Our next task was to get more specific, creating unique films for individual services within Grab For Business, such as Concierge and GrabExpress. These films were used as sales tools and educational assets, each giving a coherent overview of the product for Grab employees and prospective customers.
Concierge
GrabExpress
Administering a healthy dose of portal
Using the established style, we crafted walk-through animations for the Grab For Business Admin Portal, helping users all over the region gain a better understanding of how the online tools work.
Getting down to business
Last but not least, we developed a set of stunning sales decks for employees to use in a range of settings, all further enhancing the cohesive narrative of Grab For Business.
