Inspiring Thousands to Visit London
London. 17 million tourists hop off a plane to visit every year. Some are seasoned pros at handling its quirks, others need a little helping hand. We were asked to create a travel guide campaign using optimized video to help these intrepid explorers navigate the big city and ultimately enjoy an authentic London visit. “How To Do London” (like a local) series was the highly successful result.
Combined 900,000+ views
Taking inspiration from the likes of Wes Anderson and Edgar Wright, we enlisted the acting talents of Youtubers (KOLS) Tash and Menna to act as guides throughout the 3-part series, exploring various aspects of London. Like using an Oyster card, ordering a cheeky pint, what to eat at the Burra Market (Borough), or what season to get yourself to the Temz. We’ll let you work that one out for yourself.
48 Locations.
21 Businesses.
11 Delicious Meals. #Yum
Making it Count
With over 900,000+ views on Youtube, we helped the London travel guide attract travelers across Europe and the US to come experience London like a real London’ah.
