Placing the Crown on Sydney’s Skyline
“IA were great creative partners to have on our project. Very responsive and good-problem solvers, able to bring the right talent into the loop at the right time.”
WordSearch
One Barangaroo. Wow. Or rather, WOW. This architectural wonder is a truly majestic addition to the Sydney skyline. So, how do you tell the story of such grandeur in a way that’s easily digestible for a global audience? It had to be film.
Working closely with our friends at Wordsearch, our vision was to bring the international scale, interior design, and sheer ambition of One Barangaroo into focus. We weaved this new landmark’s rich narrative in all its fascinating detail by bringing together the architect’s vision, the investors, the amazing imagination and passion of everyone that will bring it to life
Our key film crew traveled to over 5 cities globally to hear the stories of the creators delivered as naturally as possible, encapsulating each of their vision in their own environment. We created a dynamic and compelling mini documentary, revealing the complex, fascinating story of the creation of One Barangaroo. The film conveyed both energy and international flavour, and is an authentic reflection of the passion of its creators and the building itself. A tale of making the impossible, possible…
“Just like the extraordinary tower itself, these films are the result of incredible contributions and collaborations from so many different talented people.”
Charlie Chhay, Wordsearch
Taking the project to another level was Wordsearch's Barrie Seppings creating a preview book among the most expensive and intricate residential sales materials we've produced globally to date: hand-built slipcases, laser-etched marble, imported paper stock, visualisations by FloodSlicer, photography by Lynton Crabb and Louise Hawson.
Beyond the incredible location, the exquisite interior design, the stunning landscapes, and the sheer ambition of the building, it is the film that conveys all the above. We created a dynamic and compelling mini documentary, revealing the complex, fascinating story of the creation of One Barangaroo – told by the voices that made it happen. The film conveyed both energy and international flavour, and be an authentic reflection of the passion of its creators and the building itself.
